How to avoid deceptive advertising that hurts people and the planet

Aka the greenwashing dilemma

A woman looking at a wall filled with various posters, promo material, ads, etc.
Photo by Jo San Diego on Unsplash
A woman protesting in a crowd, holding a cardboard cut-out that reads “Less is more. It’s Eco-logical.”
Photo by Hello I'm Nik on Unsplash

Signs of greenwashing

A panoramic photo of a big crowd protesting underneath a bridge, with various cardboard cutouts.
Photo by Alex Radelich on Unsplash

Greenwashing vs true change

A cardboard cutout in focus that reads “It’s not easy being green!” with a crowd in the background
Photo by Markus Spiske on Unsplash

Wrapping it up


I help green start-ups and NGOs design & narrate their story. 🌿 One eco-friendly mission at a time. 👉