How to avoid deceptive advertising that hurts people and the planet

A woman looking at a wall filled with various posters, promo material, ads, etc.
Photo by Jo San Diego on Unsplash
A woman protesting in a crowd, holding a cardboard cut-out that reads “Less is more. It’s Eco-logical.”
Photo by Hello I'm Nik on Unsplash

Signs of greenwashing

A panoramic photo of a big crowd protesting underneath a bridge, with various cardboard cutouts.
Photo by Alex Radelich on Unsplash

Greenwashing vs true change

A cardboard cutout in focus that reads “It’s not easy being green!” with a crowd in the background
Photo by Markus Spiske on Unsplash

Wrapping it up

References

  1. https://www2.deloitte.com/uk/en/pages/consumer-business/articles/sustainable-consumer.html
  2. https://www.scientificamerican.com/article/greenwashing-green-energy-hoffman/
  3. https://betterworldapparel.com/learn/the-7-sins-of-greenwashing/
  4. https://corporate.exxonmobil.com/Energy-and-innovation/Advanced-biofuels/Advanced-biofuels-and-algae-research
  5. https://www.bcg.com/publications/2020/sustainability-matters-now-more-than-ever-for-consumer-companies
  6. https://www.businessinsider.com/sustainability-as-a-value-is-changing-how-consumers-shop

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