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I help green start-ups and NGOs design & narrate their story. 🌿 One eco-friendly mission at a time. 👉 greentogether.design/my-process

Are we thinking about the plastic problem wrong?

Bunch of single-use plastics spread out on a blue table, with the word “STOP” made from plastic straws, surrounded by many plastic spoons & forks.
Photo by Volodymyr Hryshchenko on Unsplash

We have created a monster we cannot destroy. The war on single-use plastic has been waging among environmentalists for years. Campaigns to save the turtles from plastic straws have brought the issue into the public zeitgeist.

We worry about the plastic in the ocean, but we misunderstand the complicated source…


If being sustainable brings profitability to businesses

Several scrabble letters arranged to read: “if not now, when”.
Photo by Brett Jordan on Unsplash

Sustainability is a hot topic in business. We are at a turning point where companies can no longer ignore the impacts of business on the environment. However, there is still tension between businesses and the environment.

Many companies, even the largest, most destructive ones, will purport to have sustainability initiatives…


And what benefits it produces

A business meeting with people sitting in a circle turned to a speaker in front of them with a slideshow next to the speaker.
Photo by Campaign Creators on Unsplash

Sustainability is a critical issue in this ever-changing world. A rising number of organizations have realized the benefits of doing good. Having a value-driven business strategy is bound to strike a chord with your target audience in recent times.

So, today businesses are making public commitments to sustainability. By framing…


Yeah… late night sustainability discussions can take a weird turn

A bird’s eye view of a large factory area with white smoke coming out of the chimneys.
Photo by Marcin Jozwiak on Unsplash

As the building block of all life on Earth, carbon is important to plants, animals, and fungi to survive and reproduce. All living organisms are part of the Carbon Cycle, which is the exchange of carbon molecules between Earth’s biological, hydrological, and geological spheres.

Carbon is not inherently bad. Yet…


How climate change drives innovation

A windfarm in the middle of a field at sunset.
Photo by Karsten Würth on Unsplash

Climate change is the biggest threat to our way of life. With climate change comes new opportunities and challenges, forcing us to adapt and rethink our actions and mindsets. Existing companies must redesign their business models to be more sustainable.

These constraints can also catalyze innovation, as the pressure to…


From niche market to industry-standard under climate change

A shot of a wind farm with lush, green meadows.
Photo by Tyler Casey on Unsplash

Sustainability is the hottest keyword in business. Start-ups build their brand identities on being more sustainable than bigger brands, and bigger brands work tirelessly to convince their consumer that they have always been sustainable.

Shifting consumer demand favors companies that value the environment. As we see the increased effects of…


Understanding the environment as a key to success

Tiny shopping cart filled with bits and pieces of vegetables.
Photo by Alexas_Fotos on Unsplash

Sustainability in business is becoming one of the most important factors of success. Consumers are smarter and more inquisitive than ever before. Having a clear direction and stance on environmental issues can help your business stand out from the crowd, especially if you want to build trust with your customers.

Sustainability report: the new essential


Aka the greenwashing dilemma

A woman looking at a wall filled with various posters, promo material, ads, etc.
Photo by Jo San Diego on Unsplash

As climate change becomes a more pressing stressor for humanity, consumers and citizens are demanding corporations respond accordingly. Trends in consumer goods follow this demand for ethical and sustainable products.

Yet, both these metrics are hard to quantify, as we’re only starting to push for more legislatures and carbon accounting…


Black and white picture of a skyscraper, photographed from the bottom looking up at the building reaching to the sky.
Photo by Osman Rana on Unsplash

16. August 2021.

That was the last time I walked the usual path to my bus stop.

I say “my” because the bus stop is mine, as much as the path to it is “mine”. My most frequent and familiar walking space. …


What is it & why you should do it

Image of an industrial chimney polluting the clear blue sky with its smoke.
Photo by veeterzy on Unsplash

No matter what business you own, there is one constant that needs to be considered and tracked: profits. Anyone with a basic understanding of math can open and run a business. They need to know how to add and subtract, and if the number they end a month with is…

Ivan Jacimovic

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